about

Change hits SMEs like weather in April — fast, messy, and usually at the worst possible time.

In 20 years inside complex tech (energy, software, engineering etc.) companies, I’ve seen the pattern on repeat:

A new CEO steps in. The strategy flips. Budgets shrink. People leave. Teams scramble.

And marketing? It’s suddenly the forgotten child. Juggling priorities, fighting fires, keeping campaigns alive with duct tape and caffeine.

But here’s the good news: transition doesn’t have to kill momentum.

With sharp strategy, clear messaging, and systems that actually work for you (HubSpot is the one I know inside and out), marketing can stay fast, focused, and effective — even in chaos.

That’s where I step in.

As your on-demand marketing leader, I give you senior expertise without the full-time salary, the agency fluff, or the six-week onboarding circus.

I help you crate clarity and structure in your marketing approach. Define the strategy, build the go-to-market plan, sharpen your brand and messaging, and keep the wheels turning across campaigns, content, website, HubSpot, and internal comms.

You work directly with me — no junior ghostwriters, no layers, no drama. I slide into your team like a temporary Head of Marketing who actually gets things done, so you can steer the business while marketing moves forward with purpose.

Because at the end of the day, change waits for no one.

My job is to keep your marketing moving when it matters most — with clarity for you, focus for your team, and momentum through every transition.

Who do you work with?

I partner with ambitious small and medium-sized businesses — from young to established SMEs up to 100 employees — who want to scale smarter and faster.

Typical industries include:

consulting
IT/software
energy
renewables
production

It's for you, if you:

Own/Lead a small startups (1-10 people) trying to get more focused
Own/Lead a young company (11-50 people) with a great momentum but lacking structure.
Lead an established SMEs (up to 100 people), with dusty playbooks screaming for an update (you know, the one with the coffee stains on it).

What services do you offer?

I provide growth and marketing support tailored to your business, including:

Go-to-market strategies that actually get implemented and aligns your sales and marketing efforts
HubSpot setup that fits your reality and budget, plus ongoing admin support
Marketing campaigns, content, and no-code websites

Do I work with multiple people or just you?

It’s just me — you work directly with me from start to finish. No handoffs, no getting lost in translation. Think of me as your outsourced teammate.

Do I have to use HubSpot?

No — HubSpot is my foundation because it works, but I also navigate a variety of other systems from CRM, CMS, emailing, webinar tools and whatever you have in place.

If you're not ready for the fancy tech - no pressure. I can support you with classic B2B marketing and communications.

Where can I reach you?

You can reach me through the following channels:

Email: jelica@bitsandbiz.com
Phone: +45 52 73 37 96
LinkedIn: Connect with me >>
Location: Herning, Denmark
E-meetings: Teams, or whetever you prefer

Or simply fill out the form below.

Do you work with partners?

Absolutely. I team up with agencies, advisors, and freelancers who need a strategic partner — especially around HubSpot, systems, and marketing. Partnerships could look like:

A tech platform or add-on looking for ecosystem synergies
A brand agency without in-house HubSpot expertise
A freelance developer or SEO expert, looking to team up
A VC, incubator, or startup coach helping teams scale
A recruiter building commercial teams who need strategic backup
Or simply someone who sees a win-win opportunity

I’m always open to exploring the right fit — big or small.

Jelica Agger Sørensen
B2B Marketing & Growth Consultant

Values

Human

Smart

Fast

Fun

Frequently asked questions