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Great engineering doesn’t automatically win the market.

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Jelica Agger Sørensen
B2B Marketing & Growth Consultant
Email: jelica@bitsandbiz.com
Phone: +45 52 73 37 96
LinkedIn: Connect with me >>
 

Hi — I’m Jelica Agger Sørensen.

For more than 20 years I’ve worked with complex B2B companies across consulting, energy, industrial technology, and software. Over time I kept noticing the same pattern: engineering companies build impressive technology, but the commercial side of the business is often brought in too late.

In many organizations the product is defined, the strategy approved, and sales targets set — and only then someone asks how to position it or bring it to market. By that point many of the most important decisions have already been made.

Working with software companies showed me a very different approach. There, growth is not treated as an afterthought. Market understanding, positioning, and customer journeys are built into the business much earlier, and marketing and sales are designed to work together from the start. Not as campaigns, but as part of the company’s operating model.

That contrast is exactly why I founded Bits&Biz. Many engineering and industrial technology companies already have everything they need to succeed. Strong technology, experienced teams, and deep industry knowledge. What is often missing is a clear commercial structure that connects strategy, marketing, sales, and systems.

Bits&Biz helps engineering, energy, and industrial technology companies strengthen how they go to market by bringing proven growth practices from the software world. The goal is simple: to help great technology translate into real market success.

The name Bits&Biz reflects the two worlds we work with. Bits represent technology, systems, data, and digital tools shaping modern businesses. Biz represents the practical side of building a company — customers, markets, revenue, and teams. Real growth happens when both work together.

Because great engineering deserves great marketing.

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Values

Human

Growth is about people first, not just numbers.

Smart

Clear strategies, simple systems, no wasted effort.

Fast

Practical solutions that save time and cut the clutter.

Fun

Because business should feel energizing, not exhausting.

Frequently asked questions

Who do you work with?

I partner with ambitious small and medium-sized businesses — from young to established SMEs up to 100 employees — who want to scale smarter and faster.

Typical industries include:

  • consulting
  • IT/software
  • energy
  • renewables
  • production

It's for you, if you:

  • Own/Lead a small startups (1-10 people) trying to get more focused
  • Own/Lead a young company (11-50 people) with a great momentum but lacking structure.
  • Lead an established SMEs (up to 100 people), with dusty playbooks screaming for an update (you know, the one with the coffee stains on it).
What services do you offer?

I provide growth and marketing support tailored to your business, including:

  • Go-to-market strategies that actually get implemented and aligns your sales and marketing efforts

  • HubSpot setup that fits your reality and budget, plus ongoing admin support

  • Marketing campaigns, content, and no-code websites

Do I work with multiple people or just you?

It’s just me — you work directly with me from start to finish. No handoffs, no getting lost in translation. Think of me as your outsourced teammate.

Do I have to use HubSpot?

No — HubSpot is my foundation because it works, but I also navigate a variety of other systems from CRM, CMS, emailing, webinar tools and whatever you have in place.

If you're not ready for the fancy tech - no pressure. I can support you with classic B2B marketing and communications. 

Where can I reach you?

You can reach me through the following channels:

Or simply fill out the form below.

Do you work with partners?

Absolutely. I team up with agencies, advisors, and freelancers who need a strategic partner — especially around HubSpot, systems, and marketing. Partnerships could look like:

  • A tech platform or add-on looking for ecosystem synergies

  • A brand agency without in-house HubSpot expertise

  • A freelance developer or SEO expert, looking to team up

  • A VC, incubator, or startup coach helping teams scale

  • A recruiter building commercial teams who need strategic backup

  • Or simply someone who sees a win-win opportunity

I’m always open to exploring the right fit — big or small.

Jelica-Agger-Sørensen