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Jelica Agger Sørensen
B2B Marketing & Growth Consultant
Email: jelica@bitsandbiz.com
Phone: +45 52 73 37 96
LinkedIn: Connect with me >>
 

Hi - I’m Jelica Agger Sørensen.

After 20 years working with complex B2B companies, I chose to work as a freelancer for one simple reason: 

Small-and-medium businesses (SMB) need senior marketing experience exactly when things are changing — not after.

During my career at SMBs, I kept seeing the same pattern repeat. New leadership, owner managers handing over, new strategy, new markets, tighter budgets, people leaving — and marketing losing focus at the moment it should create clarity. As a freelancer, I can step in fast and give companies the experience they need, without the cost or delay of a full-time hire.

I bring 20 years of hands-on B2B experience, both internally as a marketing manager and externally as a consultant.

In Hungary, where I originally come from, I’ve worked with multinational production companies such as Henkel and Electrolux on corporate communication and CSR. I also supported telecom, IT and software SMBs with all-round marketing-communications. Later on, after relocating to Denmark, I moved into green energy, industrial technology, and tapped into digital marketing for enterprise software.

My experience spans communication, branding, and marketing — across industries with long sales cycles, complex products, and even more complex stakeholders. I bring clarity and structure in your marketing fundation - and do that jointly with your leadership team, HR and key stakeholders.

I work in international environments by default. I primarily support companies in the Nordics and DACH, and have hands-on experience across Europe, CEE, India, China, Spain, and MENA.

I’m strategic and hands-on, and I work fluently with the tools needed to get marketing done: CRM and marketing automation, email marketing, CMS, websites, graphics, video, and social media.

If change is coming, don’t wait — let’s make marketing work for you.

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Values

Human

Growth is about people first, not just numbers.

Smart

Clear strategies, simple systems, no wasted effort.

Fast

Practical solutions that save time and cut the clutter.

Fun

Because business should feel energizing, not exhausting.

Frequently asked questions

Who do you work with?

I partner with ambitious small and medium-sized businesses — from young to established SMEs up to 100 employees — who want to scale smarter and faster.

Typical industries include:

  • consulting
  • IT/software
  • energy
  • renewables
  • production

It's for you, if you:

  • Own/Lead a small startups (1-10 people) trying to get more focused
  • Own/Lead a young company (11-50 people) with a great momentum but lacking structure.
  • Lead an established SMEs (up to 100 people), with dusty playbooks screaming for an update (you know, the one with the coffee stains on it).
What services do you offer?

I provide growth and marketing support tailored to your business, including:

  • Go-to-market strategies that actually get implemented and aligns your sales and marketing efforts

  • HubSpot setup that fits your reality and budget, plus ongoing admin support

  • Marketing campaigns, content, and no-code websites

Do I work with multiple people or just you?

It’s just me — you work directly with me from start to finish. No handoffs, no getting lost in translation. Think of me as your outsourced teammate.

Do I have to use HubSpot?

No — HubSpot is my foundation because it works, but I also navigate a variety of other systems from CRM, CMS, emailing, webinar tools and whatever you have in place.

If you're not ready for the fancy tech - no pressure. I can support you with classic B2B marketing and communications. 

Where can I reach you?

You can reach me through the following channels:

Or simply fill out the form below.

Do you work with partners?

Absolutely. I team up with agencies, advisors, and freelancers who need a strategic partner — especially around HubSpot, systems, and marketing. Partnerships could look like:

  • A tech platform or add-on looking for ecosystem synergies

  • A brand agency without in-house HubSpot expertise

  • A freelance developer or SEO expert, looking to team up

  • A VC, incubator, or startup coach helping teams scale

  • A recruiter building commercial teams who need strategic backup

  • Or simply someone who sees a win-win opportunity

I’m always open to exploring the right fit — big or small.

Jelica-Agger-Sørensen