You’ve probably heard the term RevOps floating around — maybe in a podcast, maybe from someone trying to sell you yet another platform. But what is it actually? And do you need to care?

Short answer:

Yes, especially if you’re tired of sales and marketing running in circles.

So, what is RevOps?

Revenue Operations (RevOps) is the practice of aligning sales, marketing, and customer success into one unified engine — powered by shared data, shared tools, and shared goals.

It’s not just a fancy department. It’s a way to make sure your growth efforts aren’t siloed.

Because when sales is doing one thing, marketing is doing another, and no one’s sure where the handover happens…
you’re losing deals, wasting time, and guessing your way through growth.

How do you know if you need RevOps?

Here are a few signs:

• Sales and marketing don’t agree on what a qualified lead looks like

• No one trusts the CRM (or uses it the same way)

• You can’t see what’s working, only what’s happening

• Your team spends more time reporting and administrating than selling

• Follow-up falls through the cracks

• You’re investing in tools, but adoption is low

If any of that feels familiar, RevOps isn’t a buzzword. It’s your fix.

So… what should you actually do?

Here’s where to start. No new hires. No 6-month projects:

✅ Map your customer journey together
Bring marketing, sales, and customer success into one (short!) meeting.
Ask: Where do leads enter? Who owns them when? What happens if they don’t convert?

✅ Agree on key definitions
What’s a Marketing Qualified Lead (MQL)? What’s a Sales Qualified Lead (SQL)?
If your teams don’t share these definitions, your data (and your process) won’t mean much.

✅ Audit your tech
You don’t need more tools. You need alignment around the ones you have.
Start with your CRM: is it structured around your actual process? Is it being used?

✅ Get reporting in one place
If sales has one dashboard, marketing has another, and no one’s looking at both — you’ve got a silo problem.
Start small. One shared KPI. One shared goal.

The takeaway?

RevOps isn’t about adding complexity.
It’s about removing the friction that slows you down.

The companies that grow the fastest?

They’re not the ones with the flashiest tech.

They’re the ones where sales, marketing and customer success work as one team — with one plan.