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Engineering companies build great technology.We help them win in the market.

Bringing proven growth practices from the software world to engineering and industrial technology companies.

Bits&Biz helps engineering, energy, and industrial technology companies strengthen how they go to market — bringing proven growth practices from the software world so great technology wins in the market.

Great technology is engineered carefully. Growth should be too.

You wouldn’t build a power plant without a solid foundation. The same applies to your commercial work.

Many companies focus first on products, then strategy, then sales targets — and only later involve marketing. By then the system is already difficult to scale. We help build the commercial structure early, so marketing and sales together support the business.

 

Strategy

Most agencies start with campaigns.

We start with the market.

We help you stop thinking "inside-out", adopt a customer-first mindset, and define where you win.

We help you build your Step 0.

Processes

Growth breaks when teams work in silos.

Sales runs one way. Marketing another. Leadership a third.

We help align leadership, marketing, sales, and service around the same customer journey — with clear handovers between teams. 

Tech stack

Tools alone don’t create growth.

But the right systems make good teams much more effective.

We design practical setups using CRM, automation, data, and AI — so information flows instead of getting stuck in spreadsheets and inboxes.

People

New tools don’t change a company.

People do.

We help teams move from reactive marketing tasks to a more structured way of working with markets, customers, and growth.

Many industrial companies still run their commercial work the same way they did 10–15 years ago. But the market has changed. Customers have changed. Technology has changed. And politics has changed.

Bits&Biz helps you modernize how you approach markets, customers, and growth — without losing your core engineering mindset.

Markets - District heating

District heating

Infrastructure powering the future of urban energy systems.

Markets - Renewable energy

Renewable energy

Solar, wind, biomass, hydrogen technology companies building the energy transition. 

production

Production

Manufacturers delivering advanced industrial technologies. 

Markets - IT - v3

Enterprise Software

Software companies building complex B2B platforms. 

20+
Years in consulting, engineering, and software
4
Languages for international collaboration
100%
global mindset built across industries

Recent blog posts

Start with Step 0

Before campaigns, tools, or automation, marketing needs foundations.

Let’s explore how modern growth thinking can power your commercial engine.

Interested in working together? Send a message and we’ll be in touch soon. 

Locations

  • Aalborg (Denmark)

  • Herning (Denmark)

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Bits&Biz, Jelica Agger Sørensen, CVR:46083490.
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