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Structured growth marketing for complex tech businesses

Bits&Biz is a marketing & growth consultancy helping complex technology companies build the fundamentals for commercial growth. 

Start with Step 0
growth-1

Marketing is NOT step three

I'm Jelica. I've spent twenty years inside industrial and technology companies.

Most of them build the product first and ask who will buy it last. By then the important decisions are already made.

I move that question to step zero. Where it belongs. 

More about me >>

jelica-agger-sorensen-new

Markets I Serve

I work with B2B SMEs in green energy tech & IT/software facing long sales cycles, technical products, and the “we need to grow in Denmark AND abroad” challenge.

Markets - IT - v3

Enterprise Software / SaaS

Complex tech, long buying processes, and messaging that needs to land in two seconds.
Markets - Renewable energy

Renewable Energy

Fast-growing markets, heavy regulation, and the art of translating science into business value.
Markets - District heating

District Heating

Public tenders, technical decision-makers, and sales cycles that require structured, educational marketing.
production

Production

Exceptional industrial solutions, demanding equally exceptional marketing.

What exactly can I help with

 I do the thinking and the work. When a job needs more hands, I bring in people I've worked with before. 

 
tactical-v2

Tactical

For companbies, that want to translate strategy into actions.
 
  • Offline and Digital Campaign planning
  • Events & Exhibitions
  • Webinars
  • Press communication
  • Thought leadership development
  • Website planning (structure, messaging, etc.)
  • Systems & tools
  • Social media direction
Production

Operational

For companies that need momentum consistently.

  • Execution of campaigns and content
  • Running CRM & email marketing & automation
  • Website maintenance
  • Managing agencies and partners
  • Graphical production
  • Video marketing
  • Podcasting
  • SoMe with focus on LinkedIn
  • Keeping marketing alive during leave, turnover, or restructuring
  • Mentoring junior marketers
20+
Years in complex B2B tech businesses
4
Languages for international collaboration
100%
global mindset built across industries

Frequently asked questions

Who do you work with?

I partner with ambitious small and medium-sized businesses — from young to established SMEs up to 100 employees — who want to scale smarter and faster.

Typical industries include:

  • Consulting
  • IT
  • Software
  • Energy
  • Renewables
  • Production

It's for you, if you:

  • Own/Lead a smaller company (1-10 people) trying to get more focused
  • Own/Lead a young company (11-50 people) with a great momentum but lacking structure.
  • Lead an established SMEs (up to 100 people), with dusty playbooks screaming for an update (you know, the one with the coffee stains on it).
What services do you offer?

I provide growth and marketing support tailored to your business, including:

  • Go-to-market strategies that actually get implemented and aligns your sales and marketing efforts

  • HubSpot setup that fits your reality and budget, plus ongoing admin support

  • Marketing campaigns, content, and no-code websites

Do I work with multiple people or just you?

It’s just me — you work directly with me from start to finish. No handoffs, no getting lost in translation. Think of me as your outsourced teammate.

Do I have to use HubSpot?

No — HubSpot is my foundation because it works, but I also navigate a variety of other systems from CRM, CMS, emailing, webinar tools and whatever you have in place.

If you're not ready for the fancy tech - no pressure. I can support you with classic B2B marketing and communications. 

Where can I reach you?

You can reach me through the following channels:

Or simply fill out the form below.

Do you work with partners?

Absolutely. I team up with agencies, advisors, and freelancers who need a strategic partner — especially around HubSpot, systems, and marketing. Partnerships could look like:

  • A tech platform or add-on looking for ecosystem synergies

  • A brand agency without in-house HubSpot expertise

  • A freelance developer or SEO expert, looking to team up

  • A VC, incubator, or startup coach helping teams scale

  • A recruiter building commercial teams who need strategic backup

  • Or simply someone who sees a win-win opportunity

I’m always open to exploring the right fit — big or small.

Jelica-Agger-Sørensen

What I think about, in writing

More from Bits&Biz

It costs nothing to ask.

Reach out and I’ll reply within a few hours.

Herning, Denmark

jelica@bitsandbiz.com

+45 52 73 37 96

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