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On-Demand B2B Marketing Leadership

- for Green Energy Tech, Enterprise Software, Production and Engineering companies

When your business hits a transition — new CEO, key marketer gone, M&As, budget cuts, markets expanding — marketing is usually the first thing to stall. But the business shouldn't pause just because change happens.

That’s where your business can greatly benefit from an on-demand marketing leader.

I help complex B2B (eg: green energy tech, engineering, production, software) companies keep momentum when everything else is shifting — bringing 20 years of senior B2B experience, sharp strategy, and hands-on execution exactly when you need it. No full-time hire. No agency circus. No “let’s wait and see.”

Just marketing that moves. From day one.

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Jelica Agger Sørensen
Jelica Agger Sørensen
B2B Marketing & Growth Consultant

How It Works

Part-Time Engagement

You get senior marketing power — 10–20 hours a week — without adding headcount or paperwork.

Hybrid, Embedded Role

I work where momentum lives: inside your team and externally. Some days I’m in your meetings. Other days I’m your secret weapon behind the scenes.

Strategic & Operational

I build marketing foundations during growth — and keep the machine running smoothly when everything feels like controlled chaos.

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Markets I Serve

I work with B2B SMEs in green energy tech & IT/software facing long sales cycles, technical products, and the “we need to grow in Denmark AND abroad” challenge.

Markets - IT - v3

Enterprise Software / SaaS

Complex tech, long buying processes, and messaging that needs to land in two seconds.
Markets - Renewable energy

Renewable Energy

Fast-growing markets, heavy regulation, and the art of translating science into business value.
Markets - District heating

District Heating

Public tenders, technical decision-makers, and sales cycles that require structured, educational marketing.
production

Production

Exceptional industrial solutions, demanding equally exceptional marketing.

Where I Step In

You get on-demand marketing leadership when you need a senior brain — fast.

jelica-a-sorensen

New CEO arrives

Needs structure, strategy, and a marketing foundation before hiring.

Marketing manager on leave

Campaigns, systems, and customers can’t just hit pause.

Budget cuts

Still need results — minus the full-time salary.

Internal strategy rollout

Turning “new direction” into action across the company.

Modernization

From outdated processes to modern tools, rules, and HubSpot that actually works.

Peak times

Campaigns, events, launches — you need extra firepower without extra drama.

M&As

Cultural shifts, new teams — marketing matters more than ever.

Mentoring

Developing junior marketers so they stop guessing and start delivering.

What exactly can I help with

I mix senior-level strategy with real-world execution — so things actually get done.

 
startegic-v3

Strategic

For companies that want clarity before they hit the accelerator.

  • Marketing & brand strategy
  • Go-to-market planning
  • Positioning and messaging
  • Market focus and prioritisation
  • Aligning sales & marketing
  • Account Based Marketing (ABM)
  • Internal strategy communication
  • Modernization/digitization of the marketing function
  • CEO sparring & decision support
  • Strategic advisory to the Board of Directors

Outcome: A clear roadmap, aligned teams, and marketing that supports business goals, and not chaos.

tactical-v2

Tactical

For companies that need structured marketing that moves the business forward.
 
  • Offline and Digital Campaign planning
  • Events & Exhibitions
  • Webinars
  • Press communication
  • Thought leadership development
  • Website planning (structure, messaging, etc.)
  • HubSpot setup
  • Social media direction
Outcome: Coordinated, effective marketing that builds awareness and feeds sales.
operational

Operational

For companies that need momentum — consistently — especially during transition.

  • Execution of campaigns and content
  • Running HubSpot, CRM & email marketing & automation
  • Website updates and improvements
  • Managing agencies and partners
  • Graphics & video
  • SoMe with focus on LinkedIn
  • Keeping marketing alive during leave, turnover, or restructuring
  • Mentoring junior marketers
Outcome: Marketing that stays on — even when the organisation is shifting under your feet.

Frequently asked questions

Who do you work with?

I partner with ambitious small and medium-sized businesses — from young to established SMEs up to 100 employees — who want to scale smarter and faster.

Typical industries include:

  • Consulting
  • IT
  • Software
  • Energy
  • Renewables
  • Production

It's for you, if you:

  • Own/Lead a smaller company (1-10 people) trying to get more focused
  • Own/Lead a young company (11-50 people) with a great momentum but lacking structure.
  • Lead an established SMEs (up to 100 people), with dusty playbooks screaming for an update (you know, the one with the coffee stains on it).
What services do you offer?

I provide growth and marketing support tailored to your business, including:

  • Go-to-market strategies that actually get implemented and aligns your sales and marketing efforts

  • HubSpot setup that fits your reality and budget, plus ongoing admin support

  • Marketing campaigns, content, and no-code websites

Do I work with multiple people or just you?

It’s just me — you work directly with me from start to finish. No handoffs, no getting lost in translation. Think of me as your outsourced teammate.

Do I have to use HubSpot?

No — HubSpot is my foundation because it works, but I also navigate a variety of other systems from CRM, CMS, emailing, webinar tools and whatever you have in place.

If you're not ready for the fancy tech - no pressure. I can support you with classic B2B marketing and communications. 

Where can I reach you?

You can reach me through the following channels:

Or simply fill out the form below.

Do you work with partners?

Absolutely. I team up with agencies, advisors, and freelancers who need a strategic partner — especially around HubSpot, systems, and marketing. Partnerships could look like:

  • A tech platform or add-on looking for ecosystem synergies

  • A brand agency without in-house HubSpot expertise

  • A freelance developer or SEO expert, looking to team up

  • A VC, incubator, or startup coach helping teams scale

  • A recruiter building commercial teams who need strategic backup

  • Or simply someone who sees a win-win opportunity

I’m always open to exploring the right fit — big or small.

Jelica-Agger-Sørensen

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It costs nothing to ask.

Reach out and I’ll reply within a few hours.

Herning, Denmark

jelica@bitsandbiz.com

+45 52 73 37 96

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